Key Capabilities

I help ambitious tech and healthcare companies find their voice, reach their audience, and transform market presence into market leadership. I craft the narratives that make brands unforgettable and build the marketing machines that fill sales pipelines.

CONTENT MARKETING & DEMAND GEN

Well-crafted content drives brand awareness and thought leadership. I’ve created an extensive portfolio of content assets that has generated ~500,000 views and accelerated sales pipeline growth. I create engaging assets that ranks highly in search, resonates with your audience, and converts.

Brand Strategy

I spent the first decade of my career crafting campaigns for global brands like Harley-Davidson and Motorola. I bring that expertise to early-stage tech and healthcare companies. I'll help define your brand values, understand your audience, and develop messaging that resonates.

LEAD GEN & ABM

I've collaborated with Sales teams for decades to build lead pipeline. That includes establishing ideal customer profiles, lead modeling, managing SDRs, and creating sales enablement assets for every stage of the funnel.

PRODUCT MARKETING & GTM

I've led go-to-market strategies across DTC SaaS, B2B, and B2B2C enterprise services. At PokitDok, I drove two product launches from market research and customer discovery interviews through positioning, sales enablement, and demand generation.

Press coverage examples.

Public Relations &

Analyst Relations

Strategic PR and AR builds credibility, enhances market perception, and protects reputation. I've led communications at numerous companies:

  • Led Salon.com's media training and IPO investor roadshow

  • Managed video game service, Gamefly’s PR as a fractional lead.

  • Crafted comms plans for leadership changes, layoffs, earnings reports, acquisitions and strategic partnerships.

Event Marketing

I've planned, promoted and produced diverse events, from intimate gatherings to 1,200-person open houses, including award ceremonies, launch parties, promotions, shareholder meetings, and trade shows. My experience spans managing both in-house and external event teams.

Website Development 

I've led four website redesigns, both in-house and agency-partnered, covering usability, information architecture, content, and analytics. At CirrusMD, I managed the full redesign process:

  • Selected and partnered with design firm

  • Guided architecture, wireframes, and design approvals

  • Implemented new CMS with MarTech integration

  • Created SEO-optimized content