Previous Clients
I’ve had the good fortune of partnering with the companies below. These are in addition to my experience as a 6-time head of Marketing for digital health, enterprise technology, and web publishing companies.
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Carta Healthcare
Carta Healthcare hired me to establish a brand positioning and messaging framework that could be consistently applied across all assets and channels as the company grew and scaled.
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HealthiNation
HealthiNation hired me as a full-time advisor to oversee Marketing. This included redesigning the website, creating a portfolio of sales enablement assets, and helping manage some partner relationships, including Univision. HealthiNation was acquired by GoodRx in April 2021.
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Seattle Study Club
Seattle Study Club, a network of dental professionals focused on continuing education, hired me to launch its Club Connect program. This included creating new brand identity assets and establishing new messaging for its admin portal, member portal knowledge base, and mobile app.
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Gamefly
Video game subscription service, Gamefly hired me to vet and select a PR agency and then manage the agency and all publicity for one year. I was also hired to audit its subscriber acquisition and conversion practices across all channels, and recommend strategies and tactics to improve subscriber growth and retention.
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Northern California Golf Association
NCGA, a non-profit organization that serves golfers and golf clubs in Northern California, hired me to audit its membership program and then create a tactical plan and blueprint for membership growth that its current staff could execute against.
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Assuritive
I was hired to help launch and scale Marketing for Assuritive's Disaster Recovery as a Service business. This included Product Marketing, Brand Marketing, and Lead Gen functions. Assuritive was acquired by Green House Data.
Lisa Maki, PokitDok CEO